The Jersey Effect

Colts Championship Team Member Shines Light on “The Jersey Effect”

New Book Co-Authored by Hunter Smith Discusses How Professional Athletes’ Behavior in and out of the Jersey Can Have Serious Implications on Sports Fans and Youth


BLOOMINGTON, IN. – Jan 25, 2012 – WestBow Press, the strategic self-publishing division of the world’s largest Christian publisher, Thomas Nelson, Inc., today announced it will be releasing the new book, “The Jersey Effect” to coincide with this year’s Super Bowl being held in Indianapolis, Indiana. Co-authored by retired Indianapolis Colts’ championship punter Hunter Smith and All Pro Dad Director Darrin Gray, “The Jersey Effect” uses real-life NFL stories from notable Indianapolis Colts figures to demonstrate that a player’s behavior both on and off the field can have profound effects on fans and young players.


In a recent WestBow Press interview with Smith, he talks about where the concept for “The Jersey Effect” originated and why he and co-author Darrin Gray felt so compelled to share it with the world. “We wanted to write a book that talked about the social responsibilities professional athletes take on when they choose to first put on that jersey, and how their choices and behaviors as a team member can have profound implications on the fans and young people that admire them and watch the sport,” said Smith.

To watch the full interview with Hunter Smith, click here:


“The Jersey Effect” will be available as an eBook at the WestBow Press Bookstore on January 27. Look for it in both hard and softcover formats at leading booksellers later in the spring.  For more information about self-publishing opportunities with WestBow Press, please visit


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Media Contact:
Tom Howell
WestBow Press

About WestBow Press:

WestBow Press is a strategic self-publishing alliance of Thomas Nelson, Inc., the world’s largest Christian publisher, and Author Solutions, Inc. (ASI) — the world leader in the popular self-publishing industry segment.  Through this partnership, authors benefit from the rich publishing heritage of Thomas Nelson and the speed-to-market advantages of the ASI self-publishing model.  Titles published through WestBow Press are evaluated for sales potential and considered for publication under the Thomas Nelson imprint.  Thomas Nelson, Inc. continues to “inspire the world” with distribution of products in more than 100 countries worldwide.   For more information, or to start publishing today, visit or call (866)-928-1240.  Follow us @westbowpress on Twitter for the latest news.

About Thomas Nelson:

Thomas Nelson, Inc. is the world’s largest Christian publisher and one of the largest trade publishers in the United States.  The Company provides multiple formats of Bibles, inspirational books and digital content, with distribution of its products in more than 100 countries. Live Event Management, Inc., a Thomas Nelson company, is the nation’s leading producer of Christian live events.   Thomas Nelson is headquartered in Nashville, TN. For additional information, please visit

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